MODULE OVERVIEW
The course is designed to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Public Relations and Government Relations. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.
Learning outcomes
On completion of the module, students are expected to be able to:
• Explain the four models of public relations
• Explain the role of Public relations and the media in strategic decision making
• Describe the role of Public Relations within an organization
• Describe the concept of media relations and its relevance in business
• Explain the concept of Public Relations in intercultural contexts
• Analyse the skills required to act as a spokesperson for a client or organization
- Teacher: Munashe John Njanji