Module Overview
The module seeks to build students’ understanding of how business expand into the global market. The module covers topics in line with globalisation and international business. Topics include the drivers of globalisation, international trade financing, global sourcing and regional and international integration, international trade theories and their application, the international business environment, modes of entry into international market, the course provides an overview of international business management.
Module objectives
• Analyse the cultural, political, economic, and legal differences among countries.
• Understand the impact of globalization on businesses and economies.
• Assess international trade theories and policies.
• Learn strategies for entering and competig in international markets.
• Understand the challenges and opportunities of managing across borders.
• Develop an understanding of cross-cultural communication and management.
• Learn to adapt business strategies to diverse cultural settings.
• Examine international marketing strategies and branding.
• Understand how consumer preferences differ across regions.
The module seeks to build students’ understanding of how business expand into the global market. The module covers topics in line with globalisation and international business. Topics include the drivers of globalisation, international trade financing, global sourcing and regional and international integration, international trade theories and their application, the international business environment, modes of entry into international market, the course provides an overview of international business management.
Module objectives
• Analyse the cultural, political, economic, and legal differences among countries.
• Understand the impact of globalization on businesses and economies.
• Assess international trade theories and policies.
• Learn strategies for entering and competig in international markets.
• Understand the challenges and opportunities of managing across borders.
• Develop an understanding of cross-cultural communication and management.
• Learn to adapt business strategies to diverse cultural settings.
• Examine international marketing strategies and branding.
• Understand how consumer preferences differ across regions.
- Teacher: Munashe John Njanji